Ads

What is the company? Sony (playstation)

Who is the target audience: Men/Gamers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Action, Humor

How were camera shots and editing used to enhance the message? It's Bad ( Contundiy)

What is the slogan/message for the company? Live in your World. Play in Ours

Was the message effective? Why or why not? No, Don't like football






What is the company? Budweiser

Who is the target audience: Over 21, Males

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Rewind

What is the slogan/message for the company? Just Brand

Was the message effective? Why or why not? yes, its cool






What is the company? Chrysler

Who is the target audience: Drivers, Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Black and White

What is the slogan/message for the company? Drive and Love

Was the message effective? Why or why not? yes its cool






What is the company? Pepsi Twist

Who is the target audience: Everyone/Pepsi Drinkers

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Zipper

What is the slogan/message for the company? Like twist/ its a twist on a great think

Was the message effective? Why or why not? No Sucked






What is the company? Fed-ex

Who is the target audience: Everybody

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Flash Back

What is the slogan/message for the company? they will deliver it

Was the message effective? Why or why not? yes, funny






What is the company? Dodge

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? inside car and out side quick and moving

What is the slogan/message for the company? Grab Life by the Horns

Was the message effective? Why or why not? yes






What is the company? Gatorade

Who is the target audience: Basketball Players

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Actors and Michael Jorden

What is the slogan/message for the company? is it in you

Was the message effective? Why or why not? yes it tastes good






What is the company? ESPN Sports Center

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity, Humor

How were camera shots and editing used to enhance the message? frantic and wide and close

What is the slogan/message for the company? This is Sports Center

Was the message effective? Why or why not? No






What is the company? H&R Block

Who is the target audience: People who do taxes

What persuasive method used (humor, action, celebrity, human interest, etc.)? Celebrity

How were camera shots and editing used to enhance the message? Many

What is the slogan/message for the company? Double Check

Was the message effective? Why or why not? no dont need to do taxes






What is the company? Budweiser

Who is the target audience: Men

What persuasive method used (humor, action, celebrity, human interest, etc.)? Humor

How were camera shots and editing used to enhance the message? Many

What is the slogan/message for the company?

Was the message effective? Why or why not?

Cam movie

http://www.youtube.com/watch?v=JrUFoRXULLk

Camera Notes

Interviewing:
• What seven items should you bring with you when you are shooting an interview?
(Clocks Tick Tock Making Heads Pound Loudly)
Camera
Tape: DVD/hard drive
Tripod: Holds steady
Microphone: Don't give interviewee the mic
Headphones: Make sure mic works!
Power: Battery or AC adaptor
Light Source: Camera light, floor light, natural light

• Shooting into a light source= Silhouette

Button to adjust= Backlight

• Where do you want your light source? Behind camera

• On what object should you focus the camera? Nose

• No tripod= Bad!

• Date and Time= Permanently recorded to your tape (don't use in EV Studio)

• What's the difference between SP/EP?
SP: Standard Play on tape
EP: Extended Play on tape

• Camera shoots in SP.
• Pre-Roll: 2-3 seconds before you start interview
• Post-Roll: 2-3 seconds after you end interview

Camera Shots:
 ***Background: Dynamic (have Depth, not plain), interviewee 6-8 ft from wall, Interviewee IS the shot, not the poster

• 1 Shot: Middle of chest to above the head
• 1 Shot with graphic: a 1 shot to side to leave space for a graphic
• 2 Shot: 2 people (for anchors, never for an interview)
• CU: Close Up
• MS: Medium Shot (Closer to person)
• LS: Long Shot (entire Body, entire scene)
• ECU: Extreme Close Up
• Rule of thirds: Imaginary lines drawn dividing the shot into thirds vertically and horizontally. Put person's eyes in center block.

Camera Movement:
• Tilt: Moving the camera lense higher or lower
• Pan: Moving the camera left or right

• Zoom: Changing the focal length of the camera (closer or farther away without moving the camera)

• Dolly: physically moving the camera, usually on wheels


Lights:
• Key: the main brigthest light that hits the subject (at 45 degree angle)

• Fill: Fills in the shadows on the subject

• Back: Seperates the person from the background. Not directly behind the person (points directly at Key light)

Microphones:
• Unidirectional: picks up sound from one direction
• Omnidirectional: picks up sounds from every direction (internal microphones in cameras have these)
• Cardiod: Heart shaped (most used mics in studio)
• Lav/Lapel Microphone: Clips onto shirts
• Boom Microphone: on a pole, can be dropped into scene to get sound from a distance. (used in movies)